Itc echoupal initiative

The traditional method for the physical flow of the agricultural products was that once the crops had been harvested, the products would be shifted to the Mandi for bidding.

Itc echoupal initiative by intensive research and knowledge, this initiative provides Agri-extension services which are qualitatively superior and involves pro-active handholding of farmers to ensure productivity gains. The farmer takes the note along with his produce to the nearest ITC rural services hub called Choupal Saagar, which falls within a km radius.

This helps farmers improve the quality of their products, and helps in obtaining a better price. The evolved model will cater to the new generation of agri- entrepreneurs and agrarian start-ups dealing with a wide array of services from hyper-local weather forecasts to support systems for precision agriculture; from sensors for smart irrigation to drones for crop-health monitoring; from image processing for disease recognition to predictive analytics for Itc echoupal initiative management; from next-gen farm management to online consumer outreach directly.

These middlemen make up for the lack of infrastructure and fulfill critical jobs like cash disbursement, quantity aggregation and transportation.

To the uninitiated, an ITC e-Choupal is an internet kiosk in the home of a fellow villager. With a steady rise in income, Singh has bought his own tractor, a mechanised plough, seed drill and two threshing machines, one of which he leases.

The Company received this award for its e-Choupal and social and farm forestry initiatives that are impactfully transforming lives and landscapes in rural India. Please update this article to reflect recent events or newly available information. Thereby it significantly reduces transaction costs.

The services are customised to meet local conditions, Itc echoupal initiative timely availability Itc echoupal initiative farm inputs including credit, and provide a cluster of farmer schools for capturing indigenous knowledge. The literacy rate was high as many of the people were uneducated and many of the people were living in the rural area did not have any clue about computers.

Effects of e-Choupal[ edit ] ITC Limited has provided computers and Internet access in rural areas across several agricultural regions of the country, where the farmers can directly negotiate the sale of their produce with ITC Limited.

The Development Gateway Award previously known as the Petersberg Prize for the trailblazing e-Choupal initiative. It was difficult to educate the people on how to use the new eChoupal initiative which would help the farmers improve their profit generation and gain knowledge on the market.

The system saves procurement costs for ITC Limited. They are generally located within walking distance or a 5-km radius. So, though there are e-Choupals, the outreach has been expanding and now caters to over 40, villages empowering over four million farmers.

The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. August Learn how and when to remove this template message e-Choupal is an initiative of ITC Limiteda conglomerate in Indiato link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.

The Status of Execution Launched in June'e-Choupal', has already become the largest initiative among all Internet-based interventions in rural India. Since the introduction of e-Choupal services, farmers have seen a rise in their income levels because of a rise in yields, improvement in quality of output, and a fall in transaction costs.

The first of its kind in India, based on parameters of number of lives impacted, degree of impact on organization and environment, uniqueness, leverage of resources and whether it was scalable and sustainable, e-Choupal was declared as one of 'India's Best Innovations'.

ITC was able to convince the government for removing the transactions which should only be conducted in Mandi by giving a logical explanation.

An innovative model embedded with social goals, the ITC e-Choupal empowers farmers and hopes to trigger higher productivity and income through a host of services related to know-how, best practices, timely and relevant weather information, a transparent discovery of prices, access to quality agri-inputs at competitive prices and so on.

Another path-breaking initiative - the 'Choupal Pradarshan Khet', brings the benefits of agricultural best practices to small and marginal farmers.

The ITC eChoupal Initiative Harvard Case Solution & Analysis

The Model in Action Appreciating the imperative of intermediaries in the Indian context, 'e-Choupal' leverages Information Technology to virtually cluster all the value chain participants, delivering the same benefits as vertical integration does in mature agricultural economies like the USA.

If he decides to sell to the ITC hub, the Sanchalak gives him a note which includes his name, village, particulars of the quality assessment, approximate quantity and conditional price.

However, the farmers were notable to gain the accurate knowledge regarding the weather, market prices of the agricultural commodities and the market demand for the product through the traditional method of informational flow.

The ITC had supplied computer kits to each of the villages along with a printer and an internet connection. The farmers were not required to be bound by a contract if theyuse the ITC eChoupal services for looking atthe market prices.

This will create another virtuous cycle propelling the economy into a higher growth trajectory. The purpose of eChoupal was to bring all the villagers on one website by the name of www.

Here, further testing is conducted by trained technicians. Yet the farmers are free to sell to anybody and are not tied down to ITC with any written contracts. Everything changed for Singh in when the diversified conglomerate ITC introduced an e-Choupal to his village. Farmers can get real-time information despite their physical distance from the mandis.

August Learn how and when to remove this template message e-Choupal is an initiative of ITC Limiteda conglomerate in Indiato link directly with rural farmers via the Internet for procurement of agricultural and aquaculture products like soybeans, wheat, coffee, and prawns.

ITC eChoupal Initiative Harvard Case Solution & Analysis

The warehouse hub is managed by the same traditional middle-men, now called samyojaks, but with no exploitative power due to the reorganisation. The farmers do not pay for the information and knowledge they get from e-Choupals; the principle is to inform, empower and compete.

The e-Choupal model has been specifically designed to tackle the challenges posed by the unique features of Indian agriculture, characterised by fragmented farms, weak infrastructure and the involvement of numerous intermediaries, among others.

The programme installs computers with Internet access in rural areas of India to offer farmers up-to-date marketing and agricultural information. The Big Picture ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis.What was ITC’s motivation for creating eChoupal?

Answer: The main motivation of e-Choupal was the IBD’s idea of creating a sourcing network with direct links to the farmers in the rural areas. ITC e-Choupal: Corporate Social Responsibility in Rural India ITC implemented the e-Choupal initiative in By establishing a direct channel between the farmer and ITC, e-Choupal.

ITC's Agri Business Division, one of India's largest exporters of agricultural commodities, has conceived e-Choupal as a more efficient supply chain aimed at delivering value to its customers around the world on a sustainable basis. ITC with its eChoupal Initiative has managed to improve the supply chain by eliminating cost inflation, protecting farmers from unfair prices and providing the correct price information and the market demand.

Based on a clever understanding of technology, sociology, and the incentives of the various players involved, the eChoupal provides farmers with effective methods of price discovery, honest.

1 E-CHOUPAL: ITC’S RURAL NETWORKING PROJECT* I. Abstract In Hindi (an Indian language spoken in most parts of Northern and Central India), a choupal is a village gathering fmgm2018.com e-choupal initiative—whereby a choupal is equipped with a computer and .

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Itc echoupal initiative
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